January 12th, 2009

It is no secret to anyone: the greatest football players of the world have a mold to their feet with their supplier of shoes (Nike, Adidas, Puma ...) to have a pair of spikes to measure. However, we do not necessarily work for every pair of shoes.

In this video produced by the American brand, and we discover the workshop and the small hands that confectionnent different models to Cesc Fabregas (Tiempo), Cristiano Ronaldo (Mercurial Vapor) and Wayne Rooney (Total 90). The opportunity also to see the whole process of manufacture, selection and cutting of materials from the fitting by the players, via the name embroidered on the leather.

NIKEiD Bootroom

NIKEiD Bootroom


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Posted in Culture / Entertainment, Design / Art

5 comments for "NIKEiD Bootroom"

Ah, so I'd like you to take care of my shoes that way when they are produced :) But I guess the price already ...

Well found this video.

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January 13th, 2009

Leave it to Nike to show you an uber totally unrealistic nice video of some cool italian shoe makers when in reality the boots are mass produced by a hundred 15 year old Chinese factory workers. Cool video though. Makes me wish I worked in Italy.

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Brian Best
January 13th, 2009

@ Brian Best: of course this is not the ordinary process of production that is shown in this video, it'sa special care for special footballers.

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January 13th, 2009

Well, they 're nothing more than to see what you can see in any shoe factory of small industrial size ...
Would have been more interisting to see how they choose parameters, material, and so on ...
The music does much than the info contained to amaze ... as usual.

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ben
January 13th, 2009

Just think, this is how all NIKE shoes are made ...
Honest!

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madman
January 13th, 2009