Gucci has just launched a new series called "white 'heart tattoo collection" which is represented by singer Rihanna. But more important is that the Italian will pay 25% of sales from this collection to UNICEF for children and orphans affected by HIV / AIDS in Africa.

The collection consists of several articles (bags, shoes, necklaces, scarves, etc ...) and you can view the gallery here.

The operation ends on 31 December 2009.