December 29th, 2006
To raise awareness Belgian consumption of household appliances and vehicles, the government decided to create original visual with high impact and the least we can say is that the result is successful! 
The message of this campaign: â € œPensez that consumes before buying. Â €
Posted in Design / Art
About the author (pitou)
pitou is a veteran sports communal or individual. From its spring 21, it maintains a great passion for new technologies, including mobile, media, design, video games (especially on consoles), film and graphic design. And because he lives as the sweet Eksyt city of Nimes, pitou es ... 
4 comments for "Environmental Campaign in Belgium"
I know what artist did that but the idea of pumping pure and simple. The Inrocks had also used the video for a cover of one of their promotional CDs. The proof image on the following link:
http://www.discogs.com/viewimages?what=R&obid=785616
In the same spirit, here is a blog that identifies plastic diversion works:
http://www.youthoughtwewouldntnotice.com/
World m ...
I do not work on this campaign but I think that is what we call an homage!
And the artist, Erwin Wurm
http://fr.wikipedia.org/wiki/Erwin_Wurm
When it comes to creating an awareness campaign, it is not forbidden to use icons or images from art.
If it was "Pumping idea outright," it would have been easier for them to remove the photo with the car ... And then we would have seen that fire!
Thx to W3sh [...] [...]
Ok, I ptète a little excited about this one. Thank you for having found the name of the artist anyway.